This Privacy Policy describes how OBSERV ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from observ.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

At OBSERV, we are committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, and share your Personal Information, and your rights under the California Consumer Privacy Act (CCPA) and other applicable laws.

 

1. Information We Collect

We collect various types of personal information to improve your experience with our site and services. This includes:

• Device Information: When you visit our website, we automatically collect details such as your IP address, browser version, time zone, cookie data, pages visited, and your interactions with the site. This is primarily collected using cookies, log files, web beacons, and similar tracking technologies.

  • Purpose: To load the website accurately for your device and perform analytics to enhance the website's functionality.
  • Disclosure: This data may be shared with service providers like Shopify for analytics and performance improvement.
    
    

• Order Information: When you make a purchase, we collect your name, billing and shipping address, payment information (credit card or other payment methods), email address, and phone number.

  • Purpose: To fulfill orders, process payments, arrange for shipping, and communicate with you regarding your order.
  • Disclosure: Shared with Shopify, payment processors, shipping services, and fraud prevention services.
    
    

• Customer Support Information: If you contact us for support, we may collect additional information such as order history and any details you provide in your support inquiries.

  • Purpose: To assist with customer inquiries and resolve issues related to your orders or the website.
  • Disclosure: May be shared with third-party support service providers to help resolve your issue.

2. How We Use Your Information

We use the collected information for various purposes:

• To fulfill orders and provide services: This includes processing payments, shipping products, and sending order confirmations and invoices.
• To improve and optimize our site: Analytics help us understand how our customers interact with the website, identify technical issues, and optimize content and design for a better user experience.
• To communicate: We may use your email address to send marketing materials, promotional offers, and updates about new products or services, but only with your consent.
• Fraud Prevention: We may screen orders for potential risks or fraudulent activity to protect both you and OBSERV.

3. Sharing Your Personal Information

We share your personal information with trusted service providers who assist us in delivering our services:

• Shopify: Powers our online store and manages order processing, customer accounts, and website functionality. For more on how Shopify handles your data, visit their Privacy Policy.
• Payment Processors: Your payment information is shared with third-party processors to complete transactions securely.
• Shipping Partners: To fulfill your orders and provide delivery tracking, we share shipping details with our logistics providers.

We may also disclose your personal information to comply with legal obligations, respond to subpoenas or government requests, or protect the rights of OBSERV and our users.

4. Behavioural Advertising

We may use your information to offer personalized advertisements and marketing content tailored to your interests. This involves sharing data about your browsing habits, purchases, and engagement with our site. We use tools like Google Analytics to track and analyze this information. For more details on Google’s practices, review their Privacy Policy. You can opt-out of targeted advertising through:

• Facebook: Facebook Ads Settings
• Google: Google Ads Settings
• Digital Advertising Alliance’s opt-out portal: Opt-out Portal

5. Your Rights Under CCPA

As a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request details on what personal data we collect, how it is used, and with whom it is shared.
• Right to Delete: You may request that we delete any personal information we hold about you, subject to certain legal exceptions (such as completing a transaction or complying with legal obligations).
• Right to Opt-Out: You have the right to opt out of the sale of your personal information, though OBSERV does not currently sell any customer data.
• Right to Non-Discrimination: Exercising your CCPA rights will not affect the price or quality of services we offer you.

To exercise these rights, contact us at:
Email: observ.losangeles@gmail.com

We may need to verify your identity before processing your request.

6. Data Retention

We retain your personal information only as long as it is necessary to fulfill the purposes for which it was collected or as required by law. You may request the deletion of your data by contacting us, as mentioned above.

7. International Data Transfers

If you access our website from outside the United States, your personal data may be transferred and processed in the U.S. or other jurisdictions where our service providers are located. By using our services, you agree to the transfer of your data in compliance with applicable laws, such as the General Data Protection Regulation (GDPR) for European residents.

We take appropriate measures to ensure that your personal data is protected under international data protection standards.

8. Security Measures

We take the security of your data seriously and implement industry-standard practices to safeguard it from unauthorized access, disclosure, or misuse. However, no method of online transmission is completely secure, so we cannot guarantee absolute security.

9. Minors

Our website is not intended for individuals under the age of 18. We do not knowingly collect data from minors. If you believe that a child under the age of 18 has provided us with personal information, please contact us so that we can take steps to remove such information.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons. Any significant changes will be posted on this page, and we will notify you of material updates.

Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please reach out to us at:
Email: observ.losangeles@gmail.com

 

Last Updated: 10/13/2024