OBSERV was born from Dr. Choi’s deep understanding of the essence of wellness, gained through years of clinical experience and research as a licensed acupuncturist. The feet are a critical foundation of the body’s balance and health, yet many people tend to overlook their importance.

Dr. Choi realized that foot health is deeply connected to overall well-being, and this realization led to the creation of OBSERV. Centered around foot health and mindful self-care, OBSERV empowers people to observe and cultivate wellness through small, intentional habits. "As You Observe, Wellness Begins" — OBSERV believes that wellness starts when you begin to carefully nurture and care for yourself.

Grounded in the philosophy of balance and harmony, a key principle of Eastern Medicine, Dr. Choi crafted unique products designed to care for both body and mind. From foot baths that promote circulation and revitalization to herbal teas that help reduce puffiness and restore balance, each product is thoughtfully created to support your well-being.

OBSERV provides wellness in every sip, soak, and step, offering natural and effective solutions that integrate seamlessly into daily life. With each small step, OBSERV helps you build a healthier, more balanced life, where wellness becomes a part of your everyday routine.